Does Google’s California Privacy Case Impact Public Sector and Business Users?

September 25, 2013

By Doug Miller

Many of us have been following a legal case being fought in California in which 10 plaintiffs are suing Google over its practice of scanning the content of private Gmail messages for the purposes of showing ads related to the content of the user’s email.

The plaintiffs and many privacy organizations claim Google “unlawfully opens up, reads, and acquires the content of people’s private email messages” and this violates California’s privacy laws and federal wiretapping statutes. Google states that it has always done this and “all users of email must necessarily expect that their emails will be subject to automated processing.” Google also states that the revenue gained by delivering context-sensitive ads to Gmail users enables it to offer a free service. In fact, Google was just awarded a patent related to scanning the content of emails, ranking the content and matching ads to the content. Read the rest of this entry »

Google, Schools and the Data Gold Rush

April 16, 2012

By Doug Miller

Back in the 1800s, the possibility of striking it rich simply by picking up gold nuggets that were lying in creek beds – getting something for nothing – was a lure that hundreds of thousands of people couldn’t resist. Today, personal data is the new valued resource and it has become this century’s “gold nugget lying in a creek bed” to simply be collected for free and sold for millions. You might think that the gold extracted in a typical gold rush was much more valuable than personal data could ever be, but the revenue generated from mining personal information is worth much, much more. For example, the California gold rush that lasted about 16 years generated 8.3 million troy ounces of gold which would be worth over $13 billion at today’s prices. But today, Google makes over three times that much in one year from its advertising business which is built upon mining and refining vast amounts of personal data.
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