The Orphans of Android

January 9, 2013

By Doug Miller

We’ve all read reports about mobile market share and the rapid rise of Android as a smartphone and tablet platform. Some reports – depending on how and what you measure – have Android share at just over 50% (comScore MobiLens US smartphones) and some as high as 72% (Gartner’s worldwide mobile device sales). One thing that has always puzzled me is why I see so few people using Android devices. Walking through an airport, a grocery store, a conference, a business meeting or on the street, I have been keeping an informal tally of what types of mobile devices people are using. I’m not sure what others see, but I sure see a lot of Apple mobile devices out there. I see people still using PCs on the plane (but a lot less than a couple of years ago), I see people with Kindles reading books and a random mix of other devices, but I just don’t see a lot of Android phones or tablets. While this is by no means a scientific sample, there may be a reason why we don’t see more Android devices out in the wild.
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